Vbeauté Contents History Products References External links Navigation menuOfficial homepage"Belle of it All"Skin Care: The "It" Kit For Traveling"From finance to fashion""Vbeaute""After Hedge Funds, a Career Rejuvenation""Why Julie Macklowe Is Society's Breakout Star""Julie Macklowe celebrates 35th birthday, launch of vbeaute at the Box""Swapping Finance for Facial Products""The Only Way to Go""Luxe Skin Care Line Vbeauté, Once Available Only at Bergdorf's, Now Coming to a Drugstore Near You""BEAUTY BEAT: Julie Macklowe Gives Us The Lowdown On vbeauté""Julie Macklowe vbeaute The It Kit"vbeauté website

BeautySkin care


Julie Mackloweplant stem cellSwiss AlpsNicotiana sylvestrisJulie MackloweGenevaBergdorf GoodmanNeiman MarcusFred SegalNordstromsBergdorf GoodmanNew York CityLos AngelesMiami

















vbeauté
Type
Cosmetics
IndustryPersonal care
Founded2011
FounderJulie Macklowe
Products
Cosmetics
Skin Care
WebsiteOfficial homepage

vbeauté was founded by Julie Macklowe to provide women with Swiss made anti-age skincare products. vbeauté is a skin care line based on advanced botanical technology using plant stem cell complexes. Julie Macklow launched vbeauté on November 1, 2011.[1] vbeauté's range of products include: peptide-based anti-aging face and eye serums, moisturizers, eye cream, sunscreen, and a face cleanser and exfoliator.[2][3][4]
vbeauté’s key ingredient in all of their products is Swiss Alpine Rose, a cold-resistant plant from the Swiss Alps. The plant is known to provide anti-oxidant protection and protection against UV rays. vbeauté formulas also contain stem cells extracted from Nicotiana sylvestris plant. Together, along with several other botanical ingredients, these plant extracts combine to form a complex compound which has anti-aging and protective properties. All vbeauté products are formulated in Switzerland, free of fragrance and parabens, and dermatologist and allergy tested. [5]




Contents





  • 1 History


  • 2 Products


  • 3 References


  • 4 External links




History


vbeauté was launched by investor and former hedge fund manager Julie Macklowe in 2011. During her travels, Macklowe could not find a suitable skincare product to meet her everyday needs. She then partnered with molecular scientists from the Centre de Recherches Biocosmétiques (CRB High Performance Care) of Geneva to formulate her products. By 2011, Macklowe had raised over $4,000,000 for lab work and testing. The skin care line's main ingredient contains stem cells from the Alpine Rose flower. The Alpine Rose is a small pink flower which is known for its resilient properties and can only be found in the harsh climate of the Swiss alps, where it endures high altitudes, extreme temperatures, and dryness.[6][7]
Initially, vbeauté was launched at Bergdorf Goodman's, a luxury goods department store based in New York City. After two years at Bergdorf's, the company appeared on the Home Shopping Network.[8] vbeauté is the first luxury skincare line that took exactly the same products, ingredients, and packaging offered at higher price points at Bergdorf Goodman, and brought the same quality at more affordable pricing via HSN. At HSN, customers' describe vbeauté as an affordable skincare line, which is something Macklowe believes "no other brand has really done."[8] Macklowe says that she learned the company was spending a lot of money on advertising and selling expenses, however the company's vision was "that all women should have the best skincare."[8]



Products


Macklowe launched vbeauté at a charity event coinciding with her 35th birthday.[9][10] At the time of its launch in November 2011, the line was carried at 37 stores, some of which include: Neiman Marcus, Fred Segal, Nordstroms, and Bergdorf Goodman.[7] The product was featured in O Magazine, which called it "a gorgeous way to keep jet lag at bay."[11] In 2013, vbeauté expanded to be sold at Look Boutiques in Duane Reade and Walgreens stores in New York City, Los Angeles, and Miami.[12] Macklowe's goal for the company is to provide lightweight and affordable skin care products, saying that, “when I think about all of the luxury lines out there, they feel like they were almost made for my mother. They’re heavy, and their price points were also of such. I want to keep everything really affordable.”[13]


The vbeauté line offers a total of 8 products with 4 new products launching in 2016, as well as an extension to the line slated for 2017. The different types of products offered by vbeauté include: light anti-aging serum, exfoliant, foaming cleanser, moisturizer, peptide-based eye crème, and intense brightening treatment. The products can be bought together as part of the "It Kit" or individually, in larger amounts. All of vbeauté’s products are fragrance free, dermatologist and allergy tested, and paraben free, due to Macklowe’s personal issues with sensitive skin.[14]



References




  1. ^ "Belle of it All". Quest Magazine. Retrieved September 25, 2015..mw-parser-output cite.citationfont-style:inherit.mw-parser-output .citation qquotes:"""""""'""'".mw-parser-output .citation .cs1-lock-free abackground:url("//upload.wikimedia.org/wikipedia/commons/thumb/6/65/Lock-green.svg/9px-Lock-green.svg.png")no-repeat;background-position:right .1em center.mw-parser-output .citation .cs1-lock-limited a,.mw-parser-output .citation .cs1-lock-registration abackground:url("//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Lock-gray-alt-2.svg/9px-Lock-gray-alt-2.svg.png")no-repeat;background-position:right .1em center.mw-parser-output .citation .cs1-lock-subscription abackground:url("//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Lock-red-alt-2.svg/9px-Lock-red-alt-2.svg.png")no-repeat;background-position:right .1em center.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registrationcolor:#555.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration spanborder-bottom:1px dotted;cursor:help.mw-parser-output .cs1-ws-icon abackground:url("//upload.wikimedia.org/wikipedia/commons/thumb/4/4c/Wikisource-logo.svg/12px-Wikisource-logo.svg.png")no-repeat;background-position:right .1em center.mw-parser-output code.cs1-codecolor:inherit;background:inherit;border:inherit;padding:inherit.mw-parser-output .cs1-hidden-errordisplay:none;font-size:100%.mw-parser-output .cs1-visible-errorfont-size:100%.mw-parser-output .cs1-maintdisplay:none;color:#33aa33;margin-left:0.3em.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-formatfont-size:95%.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-leftpadding-left:0.2em.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-rightpadding-right:0.2em
    [permanent dead link]


  2. ^ Brown, Sarah. "Jet Setter". magazine article. Vogue. Missing or empty |url= (help); |access-date= requires |url= (help)


  3. ^ Skin Care: The "It" Kit For Traveling. YouTube. 10 January 2012.


  4. ^ Arnoldy, Lindley. "From finance to fashion". Online article. Culture Map Houston. Retrieved 2012-02-16.


  5. ^ Wolfe, Alexandra. "Career Rejuvination". Magazine article. Newsweek. Missing or empty |url= (help); |access-date= requires |url= (help)


  6. ^ "Vbeaute". 2013. Retrieved 8 March 2014.


  7. ^ ab Alexandra Wolfe. "After Hedge Funds, a Career Rejuvenation". Businessweek.com.


  8. ^ abc Weiss, Zachary (2015). "Why Julie Macklowe Is Society's Breakout Star". observer.com.


  9. ^ "Julie Macklowe celebrates 35th birthday, launch of vbeaute at the Box". New York Post.


  10. ^ "Swapping Finance for Facial Products". Wall Street Journal.


  11. ^ "The Only Way to Go". Oprah Mazazine. O Magazine.


  12. ^ "Luxe Skin Care Line Vbeauté, Once Available Only at Bergdorf's, Now Coming to a Drugstore Near You". Fashionista. Retrieved August 2, 2013.


  13. ^ Rubin, Julia (2012). "BEAUTY BEAT: Julie Macklowe Gives Us The Lowdown On vbeauté". www.styleite.com. Styleite.


  14. ^ Trowbridge, Maxine. "Julie Macklowe vbeaute The It Kit". Online article. Pink Memo. Retrieved 2012-05-22.



External links


  • vbeauté website

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