Valentyna Melnyk Contents Academic career Selected works References External links Navigation menulink to itrelated articlesFind link toolCreating effective loyalty programs knowing what (wo-)men want"Prof Valentyna Melnyk - Professor of Marketing and Consumer Research""The flip side of reward schemes for shoppers""Fly Buys owner reports profit increase, lift in customer numbers""Experts explain the fine art of getting value out of loyalty schemes""Fly Buys loses Life and UniChem pharmacies""How the collectables craze is turning children into brand-savvy shoppers""Daily deals may have done their dash, experts say""The Bachelor NZ: What now for the sponsors after break-up bombshell?""Zespri bungle 'could cost industry dearly'""Power companies annoy customers with deals just for newbies""Buy Crikey: Cherry pick for best bargains"Valentyna MelnykValentyna MelnykPublications by Valentyna Melnyk0000 0003 8802 52710000-0003-4963-4584281137966281137966expanding ite

Living peopleNew Zealand academicsNew Zealand women academicsTilburg University alumniMassey University faculty1978 birthsNew Zealand academic biography stubs


Massey UniversityPhDTilburg UniversityMassey Universityloyalty programs





















Valentyna Melnyk
Born1978 (age 40–41)
ResidenceNew Zealand
Alma materTilburg University
Scientific career
Fieldsloyalty programs
InstitutionsMassey University
Thesis


  • Creating effective loyalty programs knowing what (wo-)men want (2005)




Websitehttp://www.massey.ac.nz/massey/expertise/profile.cfm?stref=008250

Valentyna Melnyk (born 1978) is a New Zealand marketing academic. She is currently a full professor at Massey University.[1]




Contents





  • 1 Academic career


  • 2 Selected works


  • 3 References


  • 4 External links




Academic career


After a 2005 PhD titled 'Creating effective loyalty programs knowing what (wo-)men want' from Tilburg University, Melnyk moved to Massey University, rising to full professor.[1]


Melnyk's work focuses on loyalty programs,[2][3][4][5][6] but she appears frequently in the press.[7][8][9][10][11]



Selected works


  • Melnyk, Valentyna, Stijn MJ Van Osselaer, and Tammo HA Bijmolt. "Are women more loyal customers than men? Gender differences in loyalty to firms and individual service providers." Journal of Marketing 73, no. 4 (2009): 82-96.

  • Melnyk, Valentyna, Kristina Klein, and Franziska Völckner. "The double-edged sword of foreign brand names for companies from emerging countries." Journal of Marketing 76, no. 6 (2012): 21-37.

  • Melnyk, Valentyna, and Stijn MJ van Osselaer. "Make me special: Gender differences in consumers’ responses to loyalty programs." Marketing Letters 23, no. 3 (2012): 545-559.

  • Melnyk, Valentyna, and Tammo Bijmolt. "The effects of introducing and terminating loyalty programs." European Journal of Marketing 49, no. 3/4 (2015): 398-419.

  • Klein, Kristina, and Valentyna Melnyk. "Speaking to the mind or the heart: effects of matching hedonic versus utilitarian arguments and products." Marketing Letters 27, no. 1 (2016): 131-142.


References




  1. ^ ab Zealand, Massey University, New. "Prof Valentyna Melnyk - Professor of Marketing and Consumer Research". www.massey.ac.nz..mw-parser-output cite.citationfont-style:inherit.mw-parser-output .citation qquotes:"""""""'""'".mw-parser-output .citation .cs1-lock-free abackground:url("//upload.wikimedia.org/wikipedia/commons/thumb/6/65/Lock-green.svg/9px-Lock-green.svg.png")no-repeat;background-position:right .1em center.mw-parser-output .citation .cs1-lock-limited a,.mw-parser-output .citation .cs1-lock-registration abackground:url("//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Lock-gray-alt-2.svg/9px-Lock-gray-alt-2.svg.png")no-repeat;background-position:right .1em center.mw-parser-output .citation .cs1-lock-subscription abackground:url("//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Lock-red-alt-2.svg/9px-Lock-red-alt-2.svg.png")no-repeat;background-position:right .1em center.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registrationcolor:#555.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration spanborder-bottom:1px dotted;cursor:help.mw-parser-output .cs1-ws-icon abackground:url("//upload.wikimedia.org/wikipedia/commons/thumb/4/4c/Wikisource-logo.svg/12px-Wikisource-logo.svg.png")no-repeat;background-position:right .1em center.mw-parser-output code.cs1-codecolor:inherit;background:inherit;border:inherit;padding:inherit.mw-parser-output .cs1-hidden-errordisplay:none;font-size:100%.mw-parser-output .cs1-visible-errorfont-size:100%.mw-parser-output .cs1-maintdisplay:none;color:#33aa33;margin-left:0.3em.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-formatfont-size:95%.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-leftpadding-left:0.2em.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-rightpadding-right:0.2em


  2. ^ "The flip side of reward schemes for shoppers". Stuff.


  3. ^ "Fly Buys owner reports profit increase, lift in customer numbers". Stuff.


  4. ^ "Experts explain the fine art of getting value out of loyalty schemes". Stuff.


  5. ^ "Fly Buys loses Life and UniChem pharmacies". Stuff.


  6. ^ "How the collectables craze is turning children into brand-savvy shoppers". Stuff.


  7. ^ "Daily deals may have done their dash, experts say". Stuff.


  8. ^ "The Bachelor NZ: What now for the sponsors after break-up bombshell?". Stuff.


  9. ^ "Zespri bungle 'could cost industry dearly'". Stuff.


  10. ^ "Power companies annoy customers with deals just for newbies". Stuff.


  11. ^ diana@wordfusion.com, Diana Clement Your Money and careers writer for the NZ Herald (24 August 2013). "Buy Crikey: Cherry pick for best bargains" – via www.nzherald.co.nz.




External links



  • Valentyna Melnyk publications indexed by Google Scholar


  • Valentyna Melnyk on LinkedIn


  • Publications by Valentyna Melnyk, at ResearchGate







1978 births, Living people, Massey University faculty, New Zealand academic biography stubs, New Zealand academics, New Zealand women academics, Tilburg University alumniUncategorized
-

Popular posts from this blog

Identify plant with long narrow paired leaves and reddish stems Planned maintenance scheduled April 17/18, 2019 at 00:00UTC (8:00pm US/Eastern) Announcing the arrival of Valued Associate #679: Cesar Manara Unicorn Meta Zoo #1: Why another podcast?What is this plant with long sharp leaves? Is it a weed?What is this 3ft high, stalky plant, with mid sized narrow leaves?What is this young shrub with opposite ovate, crenate leaves and reddish stems?What is this plant with large broad serrated leaves?Identify this upright branching weed with long leaves and reddish stemsPlease help me identify this bulbous plant with long, broad leaves and white flowersWhat is this small annual with narrow gray/green leaves and rust colored daisy-type flowers?What is this chilli plant?Does anyone know what type of chilli plant this is?Help identify this plant

Image
Apollo command module space walk? prime numbers and expressing non-prime numbers Can a non-EU citizen traveling with me come with me through the EU passport line? Extract all GPU name, model and GPU ram How to deal with a team lead who never gives me credit? Why was the term "discrete" used in discrete logarithm? Why do we bend a book to keep it straight? When do you get frequent flier miles - when you buy, or when you fly? How come Sam didn't become Lord of Horn Hill? At the end of Thor: Ragnarok why don't the Asgardians turn and head for the Bifrost as per their original plan? Is it true that "carbohydrates are of no use for the basal metabolic need"? Using et al. for a last / senior author rather than for a first author How to tell that you are a giant? How to react to hostile behavior from a senior developer? String `!23` is replaced with `docker` in command line How to find out what spells would be useless to a blind NPC sp...
Read more

fontconfig warning: “/etc/fonts/fonts.conf”, line 100: unknown “element blank” The 2019 Stack Overflow Developer Survey Results Are In“tar: unrecognized option --warning” during 'apt-get install'How to fix Fontconfig errorHow do I figure out which font file is chosen for a system generic font alias?Why are some apt-get-installed fonts being ignored by fc-list, xfontsel, etc?Reload settings in /etc/fonts/conf.dTaking 30 seconds longer to boot after upgrade from jessie to stretchHow to match multiple font names with a single <match> element?Adding a custom font to fontconfigRemoving fonts from fontconfig <match> resultsBroken fonts after upgrading Firefox ESR to latest Firefox

Image
How to type this arrow in math mode? Multiply Two Integer Polynomials What do hard-Brexiteers want with respect to the Irish border? Why isn't the circumferential light around the M87 black hole's event horizon symmetric? For what reasons would an animal species NOT cross a *horizontal* land bridge? Can one be advised by a professor who is very far away? Identify boardgame from Big movie slides for 30min~1hr skype tenure track application interview Why do we hear so much about the Trump administration deciding to impose and then remove tariffs? If I score a critical hit on an 18 or higher, what are my chances of getting a critical hit if I roll 3d20? Can we generate random numbers using irrational numbers like π and e? Worn-tile Scrabble Output the Arecibo Message What is the meaning of Triage in Cybersec world? How are circuits which use complex ICs normally simulated? Shouldn't "much" here be used instead of "more"? Dele...
Read more

Shilpa Shastras Contents Description In painting In carpentry In metallurgy Shilpa Shastra education in ancient India Treatises on Shilpa Shastras See also References Further reading External links Navigation menueOverviewTraditions of the Indian Craftsman251930242ŚilpinŚilpiniTraditions of the Indian CraftsmanThe Technique of Wall Painting in Ancient IndiaEssay on the Architecture of the HindusThe Journal of the Society of Arts10.1007/s11837-998-0378-3The role of India in the diffusion of early culturesTraditions of the Indian CraftsmanAn Encyclopedia of Hindu ArchitectureBibliography of Vastu Shastra Literature, 1834-2009The Technique of Wall Painting in Ancient India4483067Les lapidaires indiens

Image
Hindu textsHindu architectureIndian architectural historyIndian iconography SanskritHindu textsHindu iconographyMonier-WilliamsVastu ShastrasVishvakarmaHindu templecupolacrucibleblowerpanchadhatuashtadhatuIron Pillar of DelhiParasharadharmaPurusha Shilpa Shastra Temples Carpentry Sculpture 1st century BC jewelry Shilpa Shastras are ancient texts that describe design and principles for a wide range of arts and crafts. [1] Part of a series on Hinduism Hindus History Origins History Indus Valley Civilisation Historical Vedic religion Śramaṇa Tribal religions in India Main traditions Vaishnavism Shaivism Shaktism Smartism Deities Trimurti Brahma Vishnu Shiva Other major Devas / Devis Vedic Indra Agni Prajapati Rudra Devi Saraswati Ushas Varuna Vayu Post-Vedic Durga Ganesha Hanuman Kali Kartikeya Krishna Lakshmi Parvati Radha Rama Shakti Sita Concepts Worldview Hindu cosmology Puranic chronology Hindu mythology Supreme Reality Brahman Om God Ishvara God in Hinduism God and ...
Read more