Valentyna Melnyk Contents Academic career Selected works References External links Navigation menulink to itrelated articlesFind link toolCreating effective loyalty programs knowing what (wo-)men want"Prof Valentyna Melnyk - Professor of Marketing and Consumer Research""The flip side of reward schemes for shoppers""Fly Buys owner reports profit increase, lift in customer numbers""Experts explain the fine art of getting value out of loyalty schemes""Fly Buys loses Life and UniChem pharmacies""How the collectables craze is turning children into brand-savvy shoppers""Daily deals may have done their dash, experts say""The Bachelor NZ: What now for the sponsors after break-up bombshell?""Zespri bungle 'could cost industry dearly'""Power companies annoy customers with deals just for newbies""Buy Crikey: Cherry pick for best bargains"Valentyna MelnykValentyna MelnykPublications by Valentyna Melnyk0000 0003 8802 52710000-0003-4963-4584281137966281137966expanding ite

Living peopleNew Zealand academicsNew Zealand women academicsTilburg University alumniMassey University faculty1978 birthsNew Zealand academic biography stubs


Massey UniversityPhDTilburg UniversityMassey Universityloyalty programs





















Valentyna Melnyk
Born1978 (age 40–41)
ResidenceNew Zealand
Alma materTilburg University
Scientific career
Fieldsloyalty programs
InstitutionsMassey University
Thesis


  • Creating effective loyalty programs knowing what (wo-)men want (2005)




Websitehttp://www.massey.ac.nz/massey/expertise/profile.cfm?stref=008250

Valentyna Melnyk (born 1978) is a New Zealand marketing academic. She is currently a full professor at Massey University.[1]




Contents





  • 1 Academic career


  • 2 Selected works


  • 3 References


  • 4 External links




Academic career


After a 2005 PhD titled 'Creating effective loyalty programs knowing what (wo-)men want' from Tilburg University, Melnyk moved to Massey University, rising to full professor.[1]


Melnyk's work focuses on loyalty programs,[2][3][4][5][6] but she appears frequently in the press.[7][8][9][10][11]



Selected works


  • Melnyk, Valentyna, Stijn MJ Van Osselaer, and Tammo HA Bijmolt. "Are women more loyal customers than men? Gender differences in loyalty to firms and individual service providers." Journal of Marketing 73, no. 4 (2009): 82-96.

  • Melnyk, Valentyna, Kristina Klein, and Franziska Völckner. "The double-edged sword of foreign brand names for companies from emerging countries." Journal of Marketing 76, no. 6 (2012): 21-37.

  • Melnyk, Valentyna, and Stijn MJ van Osselaer. "Make me special: Gender differences in consumers’ responses to loyalty programs." Marketing Letters 23, no. 3 (2012): 545-559.

  • Melnyk, Valentyna, and Tammo Bijmolt. "The effects of introducing and terminating loyalty programs." European Journal of Marketing 49, no. 3/4 (2015): 398-419.

  • Klein, Kristina, and Valentyna Melnyk. "Speaking to the mind or the heart: effects of matching hedonic versus utilitarian arguments and products." Marketing Letters 27, no. 1 (2016): 131-142.


References




  1. ^ ab Zealand, Massey University, New. "Prof Valentyna Melnyk - Professor of Marketing and Consumer Research". www.massey.ac.nz..mw-parser-output cite.citationfont-style:inherit.mw-parser-output .citation qquotes:"""""""'""'".mw-parser-output .citation .cs1-lock-free abackground:url("//upload.wikimedia.org/wikipedia/commons/thumb/6/65/Lock-green.svg/9px-Lock-green.svg.png")no-repeat;background-position:right .1em center.mw-parser-output .citation .cs1-lock-limited a,.mw-parser-output .citation .cs1-lock-registration abackground:url("//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Lock-gray-alt-2.svg/9px-Lock-gray-alt-2.svg.png")no-repeat;background-position:right .1em center.mw-parser-output .citation .cs1-lock-subscription abackground:url("//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Lock-red-alt-2.svg/9px-Lock-red-alt-2.svg.png")no-repeat;background-position:right .1em center.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registrationcolor:#555.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration spanborder-bottom:1px dotted;cursor:help.mw-parser-output .cs1-ws-icon abackground:url("//upload.wikimedia.org/wikipedia/commons/thumb/4/4c/Wikisource-logo.svg/12px-Wikisource-logo.svg.png")no-repeat;background-position:right .1em center.mw-parser-output code.cs1-codecolor:inherit;background:inherit;border:inherit;padding:inherit.mw-parser-output .cs1-hidden-errordisplay:none;font-size:100%.mw-parser-output .cs1-visible-errorfont-size:100%.mw-parser-output .cs1-maintdisplay:none;color:#33aa33;margin-left:0.3em.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-formatfont-size:95%.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-leftpadding-left:0.2em.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-rightpadding-right:0.2em


  2. ^ "The flip side of reward schemes for shoppers". Stuff.


  3. ^ "Fly Buys owner reports profit increase, lift in customer numbers". Stuff.


  4. ^ "Experts explain the fine art of getting value out of loyalty schemes". Stuff.


  5. ^ "Fly Buys loses Life and UniChem pharmacies". Stuff.


  6. ^ "How the collectables craze is turning children into brand-savvy shoppers". Stuff.


  7. ^ "Daily deals may have done their dash, experts say". Stuff.


  8. ^ "The Bachelor NZ: What now for the sponsors after break-up bombshell?". Stuff.


  9. ^ "Zespri bungle 'could cost industry dearly'". Stuff.


  10. ^ "Power companies annoy customers with deals just for newbies". Stuff.


  11. ^ diana@wordfusion.com, Diana Clement Your Money and careers writer for the NZ Herald (24 August 2013). "Buy Crikey: Cherry pick for best bargains" – via www.nzherald.co.nz.




External links



  • Valentyna Melnyk publications indexed by Google Scholar


  • Valentyna Melnyk on LinkedIn


  • Publications by Valentyna Melnyk, at ResearchGate







1978 births, Living people, Massey University faculty, New Zealand academic biography stubs, New Zealand academics, New Zealand women academics, Tilburg University alumniUncategorized
-

Popular posts from this blog

Mobil Contents History Mobil brands Former Mobil brands Lukoil transaction Mobil UK Mobil Australia Mobil New Zealand Mobil Greece Mobil in Japan Mobil in Canada Mobil Egypt See also References External links Navigation menuwww.mobil.com"Mobil Corporation"the original"Our Houston campus""Business & Finance: Socony-Vacuum Corp.""Popular Mechanics""Lubrite Technologies""Exxon Mobil campus 'clearly happening'""Toledo Blade - Google News Archive Search""The Lion and the Moose - How 2 Executives Pulled off the Biggest Merger Ever""ExxonMobil Press Release""Lubricants""Archived copy"the original"Mobil 1™ and Mobil Super™ motor oil and synthetic motor oil - Mobil™ Motor Oils""Mobil Delvac""Mobil Industrial website""The State of Competition in Gasoline Marketing: The Effects of Refiner Operations at Retail""Mobil Travel Guide to become Forbes Travel Guide""Hotel Rankings: Forbes Merges with Mobil"the original"Jamieson oil industry history""Mobil news""Caltex pumps for control""Watchdog blocks Caltex bid""Exxon Mobil sells service station network""Mobil Oil New Zealand Limited is New Zealand's oldest oil company, with predecessor companies having first established a presence in the country in 1896""ExxonMobil subsidiaries have a business history in New Zealand stretching back more than 120 years. We are involved in petroleum refining and distribution and the marketing of fuels, lubricants and chemical products""Archived copy"the original"Exxon Mobil to Sell Its Japanese Arm for $3.9 Billion""Gas station merger will end Esso and Mobil's long run in Japan""Esso moves to affiliate itself with PC Optimum, no longer Aeroplan, in loyalty point switch""Mobil brand of gas stations to launch in Canada after deal for 213 Loblaws-owned locations""Mobil Nears Completion of Rebranding 200 Loblaw Gas Stations""Learn about ExxonMobil's operations in Egypt""Petrol and Diesel Service Stations in Egypt - Mobil"Official websiteExxon Mobil corporate websiteMobil Industrial official websiteeeeeeeeDA04275022275790-40000 0001 0860 5061n82045453134887257134887257

Image
Aera EnergyEssoEsso AustraliaExxonExxon NeftegasHumble OilImperial OilMagnolia Petroleum CompanyMobilMobil Producing NigeriaPetronSeaRiver MaritimeSuperior Oil CompanySyncrudeVacuum Oil CompanyXTO EnergyBaton Rouge RefineryBaytown RefineryMilford HavenExxon Building (New York)Fawley RefineryImperial Oil BuildingMossmorranNanticoke Refinery2010 ExxonMobil oil spill2010 Port Arthur oil spill2013 Mayflower oil spill Exxon Valdez oil spillGreenpoint oil spillSS Atlantic Empress SS Esso Brussels Colony Shale Oil ProjectEast-Prinovozemelsky fieldGoose Creek Oil FieldKearl Oil Sands ProjectKizomba deepwater projectOrmen LangePembina oil fieldPrudhoe Bay Oil FieldSable Offshore Energy ProjectSakhalin-ITengiz FieldTern oilfieldTuapse fieldWest Qurna FieldNational OilSasolSparSpar Express759 Store7-ElevenCircle KCUDaily YamazakiFamilyMartGS25LawsonMinistopParknShopPoplarSparStorywayVanGOemartSparampmBuy the WayBP ConnectCircle K SunkusDaily StopOn the Run7-ElevenBargain BoozeBest-OneBP ConnectB
Read more

Frič See also Navigation menuinternal link

Image
SurnamesCzech-language surnames ‹ The template Infobox surname is being considered for merging. › Frič Origin Language(s) Czechized German (eastern Middle German dialects and Alemannic German) - Thuringian, Upper Saxon, Low Lusatian, Silesian Meaning derived from German: Friedrich Other names Variant(s) Fritsch, Fritzsch, Frycz, Fricz, Fryczyński, Frietsch, Fritsche, Fritzsche; Fritschi (Alemannic), Fritz, Fritze, Fritzel, Fritzl, Fritzke, Fritzen Frič is a Czechized German surname. Notable people with the surname include: Alberto Vojtěch Frič, Czech botanist Antonín Jan Frič (Fritsch) , Czech paleontologist Jaroslav Erik Frič, Czech poet Martin Frič, Czech film director, screenwriter and actor See also Fričovce (Hungarian: Frics ) .mw-parser-output table.dmboxclear:both;margin:0.9em 1em;border-top:1px solid #ccc;border-bottom:1px solid #ccc;background-color:transparent Surname list This page lists people with the surname Frič . If an internal link intending to refer to a specifi
Read more

Identify plant with long narrow paired leaves and reddish stems Planned maintenance scheduled April 17/18, 2019 at 00:00UTC (8:00pm US/Eastern) Announcing the arrival of Valued Associate #679: Cesar Manara Unicorn Meta Zoo #1: Why another podcast?What is this plant with long sharp leaves? Is it a weed?What is this 3ft high, stalky plant, with mid sized narrow leaves?What is this young shrub with opposite ovate, crenate leaves and reddish stems?What is this plant with large broad serrated leaves?Identify this upright branching weed with long leaves and reddish stemsPlease help me identify this bulbous plant with long, broad leaves and white flowersWhat is this small annual with narrow gray/green leaves and rust colored daisy-type flowers?What is this chilli plant?Does anyone know what type of chilli plant this is?Help identify this plant

Image
Apollo command module space walk? prime numbers and expressing non-prime numbers Can a non-EU citizen traveling with me come with me through the EU passport line? Extract all GPU name, model and GPU ram How to deal with a team lead who never gives me credit? Why was the term "discrete" used in discrete logarithm? Why do we bend a book to keep it straight? When do you get frequent flier miles - when you buy, or when you fly? How come Sam didn't become Lord of Horn Hill? At the end of Thor: Ragnarok why don't the Asgardians turn and head for the Bifrost as per their original plan? Is it true that "carbohydrates are of no use for the basal metabolic need"? Using et al. for a last / senior author rather than for a first author How to tell that you are a giant? How to react to hostile behavior from a senior developer? String `!23` is replaced with `docker` in command line How to find out what spells would be useless to a blind NPC sp
Read more