WLYF Contents History References External links Navigation menu25°58′01″N 80°12′43″W / 25.967°N 80.212°W / 25.967; -80.21225°58′01″N 80°12′43″W / 25.967°N 80.212°W / 25.967; -80.212Listen LiveListen LiveLite MiamiToday's Life MiamiBroadcasting Yearbook 1952 page 108Broadcasting Yearbook 1963 page B-40Broadcasting Yearbook 1974 page B-41"Closed Circuit""Approved"Broadcasting Yearbook 1982 page C-50Broadcasting & Cable Yearbook 2003 page D-101"Entercom Acquires Lincoln Financial Media""WLYF (101.5 Lite FM)/Miami Flipping To Christmas Tunes""The Last Big Christmas Music Holdout Market Surrenders"Official websiteQuery the FCC's FM station database for WLYFRadio-Locator information on WLYFQuery Nielsen Audio's FM station database for WLYFeeeexpanding ite

WDUV – New Port RicheyWEJZ – JacksonvilleWEZI - JacksonvilleWFEZ – MiamiWFSY – Panama CityWGMA - Silver Springs ShoresWGMW - LaCrosseWHLG – Port Saint LucieWINK-FM – Fort MyersWJPT – Fort MyersWKLG – Rock HarborWKTK – Crystal RiverWLRQ-FM – CocoaWLYF – MiamiWMEZ – PensacolaWMGF – Mount DoraWNCV – ShalimarWOSN - Indian River ShoresWPBB - Holmes BeachWRLE-LP – DunnellonWWLL – SebringWWRM – Tampa


HD Radio stationsRadio stations in MiamiAdult contemporary radio stations in the United StatesMiami Gardens, FloridaRadio stations established in 1948Entercom radio stations1948 establishments in FloridaFlorida radio station stubs


FMMiamiFloridaEntercomadult contemporaryHD Radiosoft adult contemporarysigned oncall signAM 1450WOCNwattssimulcastsister stationclassical musicaffiliatingWQXRNew York CityAM 1550WRHCCoral Gablescall letterscity of licensebeautiful musicWLBWeffective radiated powerFort LauderdaleWest Palm Beachradio marketStorer CommunicationsAM 710WAQILincoln Financial MediaHard Rock Stadiumeasy listeningsoft rocksoft adult contemporaryEntercomlocal marketing agreementFederal Communications CommissionChristmas musicWFEZ




Not to be confused with LYF or WU LYF.






































WLYF
WLYF 101.5 logo.png
CityMiami, Florida
Broadcast areaSouth Florida
Branding101.5 Lite FM
SloganReal Music Variety for Your Workday
Frequency101.5 MHz (also on HD Radio)
First air date1948 (1948) (as WWPB-FM)
Format
Analog/HD1: Adult contemporary
HD2: Soft AC Today's Life
ERP100,000 watts
HAAT248 meters (814 ft)
ClassC1
Facility ID30827
Transmitter coordinates
25°58′01″N 80°12′43″W / 25.967°N 80.212°W / 25.967; -80.212Coordinates: 25°58′01″N 80°12′43″W / 25.967°N 80.212°W / 25.967; -80.212
Callsign meaningSounds like "life"
Former callsignsWWPB-FM (1948–1970)
Owner
Entercom
(Entercom License, LLC)
Sister stations
WAXY, WKIS, WMXJ, WPOW, WQAM, WSFS
Webcast
Listen Live
Listen Live (HD2)
Website
Lite Miami
Today's Life Miami (HD2)

WLYF (101.5 FM, "101.5 Lite FM") is a radio station in Miami, Florida. Owned by Entercom, it broadcasts an adult contemporary format. Its studios are co-located with its sister stations at studios on NW 2nd Avenue (U.S. Route 441) in Miami.


WLYF broadcasts in HD Radio, with a second subchannel carrying a soft adult contemporary format.




Contents





  • 1 History

    • 1.1 WWPB-FM


    • 1.2 Beautiful music WLYF


    • 1.3 Switch to adult contemporary


    • 1.4 Christmas Music



  • 2 References


  • 3 External links




History



WWPB-FM


In April 1948, the station signed on the air as WWPB-FM, owned and operated by Paul Brake (his name reflected in the call sign).[1] It was the FM counterpart to AM 1450 WWPB (now WOCN) and ran at 8,500 watts, a fraction of its current power. It was one of only three FM stations on the air in Miami in the post-war years and it mostly simulcast its AM sister station.


In the late 1950s, WWPB-FM became a classical music station, affiliating with WQXR in New York City, which had a network of classical programming for FM stations.[2] When that service ended, WWPB-FM continued on its own as a classical outlet. In the 1960s, the station boosted its power to 31,000 watts but on a tower of 285 feet, so the station's coverage was only for Miami and its closer suburbs.



Beautiful music WLYF


In April 1970, Sudbrink Broadcasting acquired the station.[3] The station was paired with AM 1550 WRIZ (now WRHC) in Coral Gables, which Sudbrink had bought the year before. In December 1970, the call letters were changed to WLYF. The city of license was switched to Coral Gables to match WRIZ. WLYF adopted a beautiful music format produced and distributed by Stereo Radio Productions. WLYF was known promotionally for many years as "Life," until the current "Lite FM" name was adopted.


Sudbrink relocated WLYF to the WLBW television tower and increased its effective radiated power to 100,000 watts, allowing it to be easily heard in Fort Lauderdale and even picked up in West Palm Beach. The beautiful music format proved a hit, especially among Miami's large retired community. WLYF became the first FM radio station in a Top 25 radio market to achieve a number one audience rating.[4]


In 1978, the station was sold to Storer Communications.[5] Storer also owned AM 710 WGBS in Miami (now WAQI) so WLYF's city of license switched back to Miami.


In 1979, WLYF was purchased by Jefferson-Pilot Broadcasting (later Lincoln Financial Media).[6] The studios were moved to NW Second Avenue in North Dade, near what is now Hard Rock Stadium.



Switch to adult contemporary


By the late 1980s, the audience for easy listening stations was getting older. WLYF gradually added more soft rock vocals and decreased the instrumental tunes. By the early 1990s, WLYF had made the transition to a soft adult contemporary format, now known as "101.5 LITE-FM." Radio programming vet Rob Sidney replaced Larry Travers who had programmed the Easy Listening format. Sidney guided the station to an all-vocal sound with a more upbeat delivery. By the early 2000s, Sidney moved the station to a mainstream AC format.[7]


On December 8, 2014, Entercom announced that it was purchasing Lincoln Financial Group's entire 15-station lineup (including WLYF) in a $106.5 million deal. It would operate the outlets under a local marketing agreement (LMA) until the sale was approved by the Federal Communications Commission (FCC).[8] The sale was consummated on July 17, 2015.



Christmas Music


Until 2018, WLYF was the many AC stations in the Country that did not switch to Christmas music full-time during the holiday season. During the holiday season, WLYF would usually play Christmas music during the evening hours and weekends. That all changed on November 21, 2018, when WLYF announced that it would play Christmas music full-time for the holiday season. Unlike most markets in the United States, full-time Christmas music stations have been inconsistent and rare in Miami, with one of the last stations to do so (WFEZ in 2010) having done so as part of a transition to a different format.[9][10]



References




  1. ^ Broadcasting Yearbook 1952 page 108


  2. ^ Broadcasting Yearbook 1963 page B-40


  3. ^ Broadcasting Yearbook 1974 page B-41


  4. ^ "Closed Circuit" (PDF). Broadcasting Magazine. December 27, 1971..mw-parser-output cite.citationfont-style:inherit.mw-parser-output .citation qquotes:"""""""'""'".mw-parser-output .citation .cs1-lock-free abackground:url("//upload.wikimedia.org/wikipedia/commons/thumb/6/65/Lock-green.svg/9px-Lock-green.svg.png")no-repeat;background-position:right .1em center.mw-parser-output .citation .cs1-lock-limited a,.mw-parser-output .citation .cs1-lock-registration abackground:url("//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Lock-gray-alt-2.svg/9px-Lock-gray-alt-2.svg.png")no-repeat;background-position:right .1em center.mw-parser-output .citation .cs1-lock-subscription abackground:url("//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Lock-red-alt-2.svg/9px-Lock-red-alt-2.svg.png")no-repeat;background-position:right .1em center.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registrationcolor:#555.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration spanborder-bottom:1px dotted;cursor:help.mw-parser-output .cs1-ws-icon abackground:url("//upload.wikimedia.org/wikipedia/commons/thumb/4/4c/Wikisource-logo.svg/12px-Wikisource-logo.svg.png")no-repeat;background-position:right .1em center.mw-parser-output code.cs1-codecolor:inherit;background:inherit;border:inherit;padding:inherit.mw-parser-output .cs1-hidden-errordisplay:none;font-size:100%.mw-parser-output .cs1-visible-errorfont-size:100%.mw-parser-output .cs1-maintdisplay:none;color:#33aa33;margin-left:0.3em.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-formatfont-size:95%.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-leftpadding-left:0.2em.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-rightpadding-right:0.2em


  5. ^ "Approved" (PDF). Broadcasting Magazine. April 17, 1978.


  6. ^ Broadcasting Yearbook 1982 page C-50


  7. ^ Broadcasting & Cable Yearbook 2003 page D-101


  8. ^ "Entercom Acquires Lincoln Financial Media" from Radio Insight (December 8, 2014)


  9. ^ "WLYF (101.5 Lite FM)/Miami Flipping To Christmas Tunes". All Access. Retrieved 2018-11-21.


  10. ^ "The Last Big Christmas Music Holdout Market Surrenders". RadioInsight. 2018-11-20. Retrieved 2018-11-21.




External links


  • Official website



  • Query the FCC's FM station database for WLYF

  • Radio-Locator information on WLYF

  • Query Nielsen Audio's FM station database for WLYF









1948 establishments in Florida, Adult contemporary radio stations in the United States, Entercom radio stations, Florida, Florida radio station stubs, HD Radio stations, Miami Gardens, Radio stations established in 1948, Radio stations in MiamiUncategorized
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