Oscar Mayer Contents History Advertisements References External links Navigation menuwww.oscarmayer.com"Oscar Mayer Company History"the original"The 124 YEAR History of "Oscar Mayer" Foods""Cutting Into the Meatpacking Line""Bringing Home the Bacon A German made America's first national meat. And that's no baloney""Why the Hatchet Men of 3G Spent $10 Million on a Better Oscar Mayer Wiener"Richard D. Trentlage, 87, Who Wrote 'The Oscar Mayer Wiener Song,' Dies"Oscar Mayer Commercial – 1973""Oscar Mayer Bologny Kid""Oscar Mayer Wiener Song"Oscar Mayer HomepageYahoo! Music featuring the Oscar Mayer "Wiener" songVideo:The Story of "My Bologna Has a First Name" Video: The Story Behind "I Wish I Were an Oscar Mayer Wiener"e

A.1. Steak SauceBonoxBull's-Eye Barbecue SauceClaussen picklesGrey PouponKraft MayoMiracle WhipVegemiteBoca BurgerCalumetKraft Macaroni and CheeseOscar MayerPlantersShake 'n BakeSouth Beach LivingStove TopVelveeta Shells & CheeseJell-O


Meat companies of the United StatesBrand name hot dogsBrand name meatsHam producersSausage companies of the United StatesManufacturing companies based in ChicagoAmerican companies established in 1883Food and drink companies established in 1883Kraft Foods brands


Americanmeatcold cutKraft Heinzhot dogsbolognabaconhamLunchablesGermanOscar F. MayerKösingenGermanyDetroit, MichiganChicago, Illinoisbratwurstliverwurstweißwurst1893 Chicago World's FairWestphalian hamsmeat inspectionMadison, WisconsinGeneral FoodsPhilip MorrisKraft Foods IncFullerton, CaliforniaSan Leandro, CaliforniaFederalsburg, MarylandSt. Marys, OntarioCampbell, New YorkLehigh Valley, PennsylvaniastrategyadvertisementscommercialRichard D. TrentlageWienermobile




For the founder of the company, see Oscar F. Mayer.












The Oscar Mayer Company
Type
Subsidiary of Kraft Heinz
Founded1883; 136 years ago (1883)
FounderOscar F. Mayer
Headquarters

Chicago, Illinois
,
U.S.

Websitewww.oscarmayer.com

The Oscar Mayer Company is an American meat and cold cut production company, owned by the American food company Kraft Heinz. It is known for its hot dogs, bologna, bacon, ham, and Lunchables products.




Contents





  • 1 History

    • 1.1 Early years


    • 1.2 Kraft ownership



  • 2 Advertisements


  • 3 References


  • 4 External links




History



Early years


German immigrant Oscar F. Mayer (1859–1955), born in Kösingen, Germany, began working at a meat market in Detroit, Michigan, and later in Chicago, Illinois. In 1883, Mayer and his brother Gottfried leased the Kolling Meat Market on the near-northside of Chicago. The Mayer brothers sold bratwurst, liverwurst, and weißwurst, which were popular in the predominantly German neighborhoods around their Chicago meat market.[1][2][3]


As the meat market's popularity grew, it expanded its storefront and participated in sponsoring local events including the 1893 Chicago World's Fair.[4] By 1900, the company had 43 employees and Chicago-wide delivery service. In 1904, Oscar Mayer began branding its meats to capitalize on their popularity, beginning an industry-wide trend. Early company specialties were "Old World" sausages and Westphalian hams, soon followed by bacon and wieners. In 1906, Oscar Mayer & Co. was among the first to volunteer to join the newly created federal meat inspection program. In 1919, the company made its first major expansion, with the purchase of a processing plant in Madison, Wisconsin. The plant quickly proved to be a profitable, efficient operation, and in 1919 Madison became the corporate headquarters.



Kraft ownership


For nearly a century, Oscar Mayer remained an independent company owned primarily by descendants of the Mayer brothers who started it. In 1981, Oscar Mayer stockholders elected to sell the company to General Foods. Four years later, Philip Morris acquired General Foods, and in 1989 merged General Foods with the newly acquired Kraft Foods Inc.





Wienermobile in Gilford, New Hampshire


Shares of Kraft foods were first offered to the public via an initial public offering in 2001. Altria Group (formerly Philip Morris) spun off remaining shares of Kraft Foods to Altria shareholders in 2007.


On November 4, 2015, owner Kraft Heinz announced it would move the Oscar Mayer headquarters and the company's U.S. meats business from Madison to Chicago. The company also announced plans to consolidate its production facilities during the two following years, resulting in the shutdown of seven North American manufacturing facilities: Fullerton, California, San Leandro, California, Federalsburg, Maryland, St. Marys, Ontario, Campbell, New York, Lehigh Valley, Pennsylvania; and Madison.


In August 2017, Bloomberg Businessweek reported that the company planned to spend $10 million to reinvent the hot dog for a more health-conscious consumer. According to company research, this new strategy could increase sales of their hot dogs by 6%.[5]



Advertisements


Oscar Mayer had several advertisements on TV involving young children, including the Oscar Mayer Wiener ad in 1965. The commercial shows a young girl leading a group of children, singing about what they would get if they "were an Oscar Mayer wiener". It was written by Richard D. Trentlage.[6]


A 1974 TV commercial featured 4-year-old Andy Lambros holding a fishing rod and sandwich while singing, "My bologna has a first name, it's 'O-S-C-A-R'...".[7][8] It became one of the longest-running TV commercials in the country.[9]


Oscar Mayer is known for its Wienermobile, which has toured the United States for over 70 years. The first Wienermobile was created in 1936.



References




  1. ^ "Oscar Mayer Company History" (PDF). Archived from the original (PDF) on February 2, 2010. Retrieved 2009-04-22..mw-parser-output cite.citationfont-style:inherit.mw-parser-output .citation qquotes:"""""""'""'".mw-parser-output .citation .cs1-lock-free abackground:url("//upload.wikimedia.org/wikipedia/commons/thumb/6/65/Lock-green.svg/9px-Lock-green.svg.png")no-repeat;background-position:right .1em center.mw-parser-output .citation .cs1-lock-limited a,.mw-parser-output .citation .cs1-lock-registration abackground:url("//upload.wikimedia.org/wikipedia/commons/thumb/d/d6/Lock-gray-alt-2.svg/9px-Lock-gray-alt-2.svg.png")no-repeat;background-position:right .1em center.mw-parser-output .citation .cs1-lock-subscription abackground:url("//upload.wikimedia.org/wikipedia/commons/thumb/a/aa/Lock-red-alt-2.svg/9px-Lock-red-alt-2.svg.png")no-repeat;background-position:right .1em center.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registrationcolor:#555.mw-parser-output .cs1-subscription span,.mw-parser-output .cs1-registration spanborder-bottom:1px dotted;cursor:help.mw-parser-output .cs1-ws-icon abackground:url("//upload.wikimedia.org/wikipedia/commons/thumb/4/4c/Wikisource-logo.svg/12px-Wikisource-logo.svg.png")no-repeat;background-position:right .1em center.mw-parser-output code.cs1-codecolor:inherit;background:inherit;border:inherit;padding:inherit.mw-parser-output .cs1-hidden-errordisplay:none;font-size:100%.mw-parser-output .cs1-visible-errorfont-size:100%.mw-parser-output .cs1-maintdisplay:none;color:#33aa33;margin-left:0.3em.mw-parser-output .cs1-subscription,.mw-parser-output .cs1-registration,.mw-parser-output .cs1-formatfont-size:95%.mw-parser-output .cs1-kern-left,.mw-parser-output .cs1-kern-wl-leftpadding-left:0.2em.mw-parser-output .cs1-kern-right,.mw-parser-output .cs1-kern-wl-rightpadding-right:0.2em


  2. ^ "The 124 YEAR History of "Oscar Mayer" Foods". Oscar Mayer Bacon UK. Retrieved July 10, 2012.


  3. ^ "Cutting Into the Meatpacking Line". google.com.


  4. ^ Lukas, Paul (2003-05-01). "Bringing Home the Bacon A German made America's first national meat. And that's no baloney". Fortune. Cable News Network. A Time Warner Company. Retrieved 2017-08-03.


  5. ^ Gruley, Bryan; Giammona, Craig (2017-08-02). "Why the Hatchet Men of 3G Spent $10 Million on a Better Oscar Mayer Wiener". Bloomberg Businessweek. Retrieved 2017-08-03.


  6. ^ Richard D. Trentlage, 87, Who Wrote 'The Oscar Mayer Wiener Song,' Dies The New York Times, September 29, 2016


  7. ^ "Oscar Mayer Commercial – 1973". Retrieved July 10, 2012.


  8. ^ "Oscar Mayer Bologny Kid". Retrieved January 25, 2012.


  9. ^ "Oscar Mayer Wiener Song". Dictionary of Wisconsin History. Retrieved June 10, 2012.




External links


  • Oscar Mayer Homepage


  • Yahoo! Music featuring the Oscar Mayer "Wiener" song at the Wayback Machine (archived April 3, 2009)


  • Video:The Story of "My Bologna Has a First Name" on YouTube


  • Video: The Story Behind "I Wish I Were an Oscar Mayer Wiener" on YouTube







American companies established in 1883, Brand name hot dogs, Brand name meats, Food and drink companies established in 1883, Ham producers, Kraft Foods brands, Manufacturing companies based in Chicago, Meat companies of the United States, Sausage companies of the United StatesUncategorized
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